How Many Types of SEO: A Comprehensive Guide to Boost Your Rankings

SEO is the best method for increasing your site’s discoverability and attracting more user traffic. The position of your site on search engine results pages (SERPs) improves under SEO practices, which makes users more likely to find your content. The success of an SEO campaign relies on understanding various types of SEO methods and their working principles.

Each form of SEO is specialised towards one particular function of optimisation. The various methods of SEO leave an overall planning strategy that enhances effective website functionality through content enrichment and authority. A different SEO understanding allows you to work methodically in each space and achieve your goals faster.

In this blog, we will cover all the various SEO types, their unique functionality, and how they collectively enhance website ranking performance. 

What is SEO?

SEO stands for search engine optimisation. It’s changing or altering your website to come up high on the search engine results pages (SERP). It makes it easier for the general public to find your website when everything they search for is linked to your business.

Why is SEO important?

SEO helps your site receive more traffic without investing in ads. It creates trust with the audience involved. It is cost-effective for your business in the long term.

Why Knowing Types of SEO Matters

Each type of SEO directs you to a specific part of your website’s performance. Understanding different types of SEO can lead you to develop all-in-one strategies for optimisation.

Core Types of SEO

How Many Types of SEO Are There?

Three main types of SEO form the foundation of any strategy:

On-page SEO 

On-page SEO focus on parts of your websites that you can control. These include the content, keywords, and design. 

Major Highlights of On-page SEO:

• Content Optimisation: High-quality, relevant content with appropriate keywords optimised.
• Title Tags and Meta Descriptions: help search engines know what your page is about;
• Internal Linking: Linking related pages on your website makes moving from a user and search engine perspective easier.

Off-Page SEO

Off-page SEO focuses on structuring your website’s authority and trust by getting links from other websites.

Some Of The Off-page SEO Functionalities:

• Backlinking: Getting links from good websites helps search engines determine that your site is trustworthy.
• Social Media Sharing: Utilise the power of social media to share your content for maximum exposure.
• Guest Blogging: Writing for other websites allows you to gain greater visibility and backlinks. 

Why it is important: Off-page SEO helps search engines consider your website as an authority.

Technical SEO

Technical SEO looks at the elements of your website that focus on the backend and ease search engine crawling and indexing actions.

Key Areas of Technical SEO:

• Site Speed: Make your site very fast to avoid losing customers.
• Mobile Friendliness: Your website should work nicely on all devices, especially smartphones.
• Sitemaps and Robots.txt files: They help guide search engines in discerning the structure of your website.

Pro Tip: Assess your site using Google PageSpeed Insights or any other suitable program.

Specialised Forms of SEO

Along with general types of SEO, certain specialised types are included with very specific targets.

Local SEO 

Local SEO is the one most needed by businesses, and it is dependent on local clientele. It’ll be easier now to find you through geo-targeting. 

Examples: 

• Optimise the Google My Business profile.
• Keywords such as “best pizza restaurant in Chicago”

E-commerce SEO

E-commerce SEO focus on the visibility of product and category pages.

Examples: 

• Write unique product descriptions using keywords. 
• Send out review requests to customers to boost rankings. 

Mobile SEO

Mobile SEO deals with making sure that your website works great on mobile devices. This is important because, nowadays, almost everyone surfs the Internet on their mobile device.

Examples: 

• Responsive design, which immediately resizes to whatever screen size it is being viewed on. 
• Check if the website is compatible with mobile using Google’s Mobile-Friendly Test.

Types of Keywords in SEO

Keywords are terms or phrases that users enter into search engines to discover content, goods, or services. They are what you need to know about different things to help you generate the proper targeting for the proper audience. The following are crucial kinds of keywords in SEO that are discussed in detail:

Short-tail Keywords

Short-tail keywords are also very broad and generic phrases with only up to one or two words, including “SEO” or “digital marketing,” high-volume search, and the capacity to drive traffic to the site. And yes, they possess an extremely high ability for competition as well, which makes them challenging to rank.

• For example: “Weight loss” or “exercise” would be short-tail keywords if your niche is fitness. 
• Best use: Best used to attract a broad audience while supporting several other precise strategies to improve rankings.

Long-Tail Keywords

These terms are longer and more detailed, typically three words or more, like “how to make website rankings.” Having lower volumes than their brief, short-tail counterparts, long-tail terms receive little competition and higher conversions.

• Example: A bakery can attract speciality customers using the long-tail keyword “best gluten-free cupcakes around me.
• Best use: Long-tail keywords will target niche audiences and deliver more qualified traffic likely to convert.

Types of Keywords by User Intent

Search intent tells you what the user wants when they search. Matching your content to their intent increases relevance and conversions.

Informational

• What the user is looking for: To obtain information or answers.
• Examples: What is SEO? How to begin a blog
• Best suited for Blogs, tutorials, and educational content.

Navigational

• What the user wants: To visit a particular website or page.
• Examples: Instagram login, Amazon India
• Best suited for: Brand or service name-based search.

Commercial

• What the user is looking for: To compare and research before purchasing.
• Examples: Best laptops under 80000, Top email marketing software
• Best suited for Review pages, listicles, and product comparisons.

Transactional

• What the user desires: To make a purchase or take action.
• Examples: Sign up for a free trial, Buy Bluetooth headphones
• Best suited for sign-up forms, landing pages, and eCommerce pages.

Building a Balanced SEO Strategy

The realisation of a great SEO strategy calls for mixing all types of SEO, which include On-Page SEO, Technical SEO, and Off-Page SEO. 

Steps:

• On-Site Optimisation Will Come First: Optimise content and keywords.
• Off-Site Stuff Will Follow: Build backlinks to boost your site’s authority.
• Fix Technical Issues: You should be able to achieve speed, mobile-friendliness, and navigability. 

Tracking and Measuring Success

You must use tracking tools to monitor and measure success with Google Analytics and Google Search Console, among others. The parameters are measured on:

• Organic traffic
• Keyword rankings
• Backlink quality

Conclusion

SEO is a powerful tool to make your website visible, it can also be used to build an effective, all-encompassing optimisation strategy by understanding the different types of SEO and how they work. Include some appropriate types of keywords in SEO and focus on a balance between on-page, off-page, and technical SEO to attain maximum results.