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Page Authority (PA) is an estimate of ranking strength that search engines assign to a webpage. It works as a metric to show how likely a page is to rank…

Digital marketing is the basis of success in today’s competitive business landscape, providing endless opportunities to connect with audiences, build relationships, and achieve key objectives. But have you ever wondered,…

Advertising is the basis of modern business strategy, serving as the bridge between brands and their target audience. Whether you're a startup seeking visibility or an established company aiming to…

The challenge for marketers remains: ‘How many ads per ad group should there be?’ It will likely impact the advertising strategy, click-through rates (CTR), positive returns on investment (ROI), etc.…

SEO locates, retrieves, and gathers information about any new or modified web pages. Such a coordinated effort enables search engines to create an extensive database of the World Wide Web,…

Any digital marketer or website owner must comprehend the nuances of Search Engine Optimization (SEO). One term that often pops up in SEO discussions is sandbox. So what does the…

If you’re learning about SEO, you’ve probably come across the terms DA and PA. They are two important metrics for measuring the strength of a website or page, or how…

In today’s digital world, getting more visitors to your website is the key to growing your business online. But not all website traffic is the same. There are two main…